Best spots to apply perfume: the back of the neck, inner elbow, cleavage, behind the ears and along the shoulders. Perfume, the most concentrated version of scent, is designed to be applied at the pulse points, on the wrists, behind the neck, in the décolleté, behind the ears, or even behind the knees. Your body warmth will radiate your delightful perfume.

Fragrance is made to be used and enjoyed - use it or lose it! For maximum shelf life, store fragrance away from bright sunlight, in a cool, dark area, with the cap tightly secured. Fragrance oils can turn rancid or evaporate if stored improperly. To test if the skin is allergic to a particular perfume, try  this: apply a small amount on the wrist, or the inner elbow or the back of the hand/arm and if there is a reaction after 1 hour, then the perfume is probably not for suitable.

Don't just spray some Perfume or Cologne and walk away through the door to go to work or anywhere. Always put it on atleast 10 minutes before you leave home. That way the scent will get enough time to settle on the skin rather than just evaporate.

Use different Perfume or Cologne for different seasons. Normally on the hot days a cool body mist might be enough for many people. Perfume or Cologne tend to last longer in Summer time because of the humidity in the air on the other hand in winter the scents tend to last less longer because     of less humidity.

How do I make fragrance last on my skin ? It is difficult for dry skin to retain fragrance. Try "layering" fragrance by using several products in a line.    For example, begin with scented soap or bath oil, follow with body lotion or crème, dust with powder to set the fragrance, and follow with     perfume at the pulse points, or an all-over spritz of Eau de Perfume. Use body crème for extra nourishment in cold winter months.

Unisex Fragrance. : The new breed of Perfume or Cologne which crossed the line and created for both women and men. The big perfume companies are trying to introduce one or two items and label them as Unisex. If same scent could be used by both women and men. Many experts     believe why not. After all skin is skin and scent is scent. A Perfume does not know which skin it is applied to. It is smell nice it could be used by anyone. Traditionally women's Perfume tend to be more floral and men's one tend to be more musky and woody. But that does not mean that both men and women won't be able to use unisex fragrance.

Another important thing... I have been asked by many women and men about using fragrance made for opposite sex. In fact, my wife always use my masculine fragrances. Many times it happens like when I want to use I find the bottle is empty because she used it all. And let me tell a     secret...sometimes I use her fragrance underneath my cologne. I like to mix it with different one. But that's just me. So my answer to that question     of using fragrance made for opposite sex is why not. If a man can mix and match or even use alone a woman's fragrance and he smells good  because it suits his personality and skin type I am sure he can use it and like my wife who always uses mine one, can use men's cologne and can     get away  with it..hey more power to her.

    To be very honest with my dear customers... the reason we use Perfume or Cologne is not only to smell good but also to attract opposite sex. So     there you go..men like women fragrance and women like men fragrance and the manufactures know about it.